{"id":1108,"date":"2022-04-07T11:11:00","date_gmt":"2022-04-07T15:11:00","guid":{"rendered":"https:\/\/leevar.co\/en\/?p=1108"},"modified":"2022-04-10T07:23:28","modified_gmt":"2022-04-10T11:23:28","slug":"quarter-inch-drill","status":"publish","type":"post","link":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/","title":{"rendered":"The quarter (1\/4) inch drill analogy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201c<em>Leo McGivena wrote, &#8220;Last year over a million quarter-inch drills were sold\u2014not because people wanted quarter-inch drills but because they wanted quarter-inch holes.\u201d So, to get their interest, talk &#8220;holes\u201d<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Percy Whiting, advertising writer and salesman [ 1 ]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>There always been people who,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">out of generosity,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">wanted others to buy into the help they were able to provide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>At least,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">as far as you and me can look back into History.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Into the lives of people who had a problem they wanted to see fixed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or an issue they looked into \u201chow to get it solved\u201d,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">but came short of finding a solution ( for it ).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>This is back when \u201chelping hands\u201d weren\u2019t called \u201csales reps\u201d,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">at times,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>When they were ( only ) known as friends,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">parents,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">brothers or sisters,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">colleagues,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">bosses,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or good samaritans instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Over time,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">though,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">some of these \u201chelping hands\u201d figured out they could make a living out of this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Out of offering solutions-to-problems for a fee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not just giving them,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">for free,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I mean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Cause many people who had a problem were ready to give money&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or else&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">in exchange for a pill,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">that could take away their headaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or in exchange for a drill,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">that made it possible to install cupboards onto their kitchen walls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>But the now-sales reps didn\u2019t \u201cpass go and collect 200$\u201d&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or any other amount&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">every time they offered what they had on hand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Let it be an insight,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">a commodity,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or some sort of service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To a client they met,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">while going door to door.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or to one who walked into their store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>So,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">to increase the odds of hearing a client say \u201cYes, I want this\u201d,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">guys like <em>Leo McGivena<\/em> worked out three (3) ways of selling a service or product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like a drill,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">for instance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The 1st way;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">is \u201csell on specs,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">on features\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cCompared to others, the drill right here is cordless, it\u2019s powered by 14.4 Li-ion rechargeable batteries. It comes with 2 speeds. With a reverse function as well. And when you need to unscrew things, it (&#8230;) .\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The 2nd way;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201csell on price,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">and\/or quantity\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cThis drill is only 149 $. Which is 20% less than at any other hardware stores in town. And if you buy this one, here, with an extra set of rechargeable batteries, today? We\u2019ll even take all the taxes off the whole kit. So, what do you think?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The 3<sup>rd<\/sup> way they worked out?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSell on the added value,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or the help,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or the benefits that provides the product or service\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cThe 1\/4 inch holes you need, to screw your first cupboards to your kitchen\u2019s walls? This drill will give you that. Every time you\u2019ll press its trigger (switch). (&#8230;) How many cupboards did you say you have to install?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>But not all people who tried their hand at this&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">at \u201cgetting clients to buy in what was offered or \u2018sold\u2019 to them\u201d,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">for a living,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">back then&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">learned all these tricks of the trade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The same thing can still be said about how things are done these days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you read the ads on job boards,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">for example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Cause,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">anyone can spot the single way that most hiring managers use,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">to get job seekers interested in saying \u201cYes, I want this\u201d;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>Only put the specs<\/em>,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>or the \u201cfeatures of an open position\u201d forward<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Meaning&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it\u2019s a perm or temporary position.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The salary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The schedule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The insurance package it comes with,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">if any.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Yet,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">you and I, both, know from experience that,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">until we\u2019re sold on the purpose of a job&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">meaning,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">its added value or the type of help it is set to provide&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">we\u2019ll always feel that something is missing in \u201cthe drill (job)\u201d we bought into.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>&#8211; &#8211; References &#8211; &#8211; &#8211; &#8211; &#8211; &#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[ 1 ] Percy Whiting, \u201cThe Five Great Rules of Selling\u201d (McGraw-Hill, 1947), p76<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Job boards are like the drills display at any hardware store. Everything is lined up and described (almost) the same way. The question, then, is: how do you like to be sold on a drill (job), when you need one? By only being told about its specs? \u201cThis a 1\/4 inch drill, it\u2019s cordless\u201d and so on. Or by being told about its purpose? \u201cThis drill, here, is built to provide 1\/4 inch holes\u201d.<\/p>\n","protected":false},"author":3,"featured_media":1107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[373],"tags":[],"class_list":["post-1108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-life"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The quarter (1\/4) inch drill analogy - Lee Var<\/title>\n<meta name=\"description\" content=\"Job boards are like the drills display at any hardware store. Everything is lined up and described (almost) the same way. The question, then, is: how do you like to be sold on a drill (job), when you need one? By only being told about its specs; \u201cThis a 1\/4 inch drill, it\u2019s cordless\u201d and so on? Or by being told about its purpose; \u201cThis drill, here, is built to provide 1\/4 inch holes\u201d ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The quarter (1\/4) inch drill analogy - Lee Var\" \/>\n<meta property=\"og:description\" content=\"Job boards are like the drills display at any hardware store. Everything is lined up and described (almost) the same way. The question, then, is: how do you like to be sold on a drill (job), when you need one? By only being told about its specs; \u201cThis a 1\/4 inch drill, it\u2019s cordless\u201d and so on? Or by being told about its purpose; \u201cThis drill, here, is built to provide 1\/4 inch holes\u201d ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/\" \/>\n<meta property=\"og:site_name\" content=\"Lee Var\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-07T15:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-10T11:23:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leevar.co\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/LeeVar_Blogpost_00158.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Di Mellon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Di Mellon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/2022\\\/04\\\/quarter-inch-drill\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/2022\\\/04\\\/quarter-inch-drill\\\/\"},\"author\":{\"name\":\"Di Mellon\",\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/#\\\/schema\\\/person\\\/a225e3325ab7eb6ffbc7f624dad4108d\"},\"headline\":\"The quarter (1\\\/4) inch drill analogy\",\"datePublished\":\"2022-04-07T15:11:00+00:00\",\"dateModified\":\"2022-04-10T11:23:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/2022\\\/04\\\/quarter-inch-drill\\\/\"},\"wordCount\":647,\"publisher\":{\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/2022\\\/04\\\/quarter-inch-drill\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leevar.co\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/04\\\/LeeVar_Blogpost_00158.png\",\"articleSection\":[\"Work Life\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/2022\\\/04\\\/quarter-inch-drill\\\/\",\"url\":\"https:\\\/\\\/leevar.co\\\/en\\\/2022\\\/04\\\/quarter-inch-drill\\\/\",\"name\":\"The quarter (1\\\/4) inch drill analogy - Lee Var\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/2022\\\/04\\\/quarter-inch-drill\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leevar.co\\\/en\\\/2022\\\/04\\\/quarter-inch-drill\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leevar.co\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/04\\\/LeeVar_Blogpost_00158.png\",\"datePublished\":\"2022-04-07T15:11:00+00:00\",\"dateModified\":\"2022-04-10T11:23:28+00:00\",\"description\":\"Job boards are like the drills display at any hardware store. Everything is lined up and described (almost) the same way. The question, then, is: how do you like to be sold on a drill (job), when you need one? By only being told about its specs; \u201cThis a 1\\\/4 inch drill, it\u2019s cordless\u201d and so on? 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By only being told about its specs; \u201cThis a 1\/4 inch drill, it\u2019s cordless\u201d and so on? Or by being told about its purpose; \u201cThis drill, here, is built to provide 1\/4 inch holes\u201d ?","og_url":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/","og_site_name":"Lee Var","article_published_time":"2022-04-07T15:11:00+00:00","article_modified_time":"2022-04-10T11:23:28+00:00","og_image":[{"width":1000,"height":300,"url":"https:\/\/leevar.co\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/LeeVar_Blogpost_00158.png","type":"image\/png"}],"author":"Di Mellon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Di Mellon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/#article","isPartOf":{"@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/"},"author":{"name":"Di Mellon","@id":"https:\/\/leevar.co\/en\/#\/schema\/person\/a225e3325ab7eb6ffbc7f624dad4108d"},"headline":"The quarter (1\/4) inch drill analogy","datePublished":"2022-04-07T15:11:00+00:00","dateModified":"2022-04-10T11:23:28+00:00","mainEntityOfPage":{"@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/"},"wordCount":647,"publisher":{"@id":"https:\/\/leevar.co\/en\/#organization"},"image":{"@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/#primaryimage"},"thumbnailUrl":"https:\/\/leevar.co\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/LeeVar_Blogpost_00158.png","articleSection":["Work Life"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/","url":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/","name":"The quarter (1\/4) inch drill analogy - Lee Var","isPartOf":{"@id":"https:\/\/leevar.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/#primaryimage"},"image":{"@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/#primaryimage"},"thumbnailUrl":"https:\/\/leevar.co\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/LeeVar_Blogpost_00158.png","datePublished":"2022-04-07T15:11:00+00:00","dateModified":"2022-04-10T11:23:28+00:00","description":"Job boards are like the drills display at any hardware store. Everything is lined up and described (almost) the same way. The question, then, is: how do you like to be sold on a drill (job), when you need one? By only being told about its specs; \u201cThis a 1\/4 inch drill, it\u2019s cordless\u201d and so on? Or by being told about its purpose; \u201cThis drill, here, is built to provide 1\/4 inch holes\u201d ?","breadcrumb":{"@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/#primaryimage","url":"https:\/\/leevar.co\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/LeeVar_Blogpost_00158.png","contentUrl":"https:\/\/leevar.co\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/LeeVar_Blogpost_00158.png","width":1000,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/leevar.co\/en\/2022\/04\/quarter-inch-drill\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leevar.co\/en\/"},{"@type":"ListItem","position":2,"name":"The quarter (1\/4) inch drill analogy"}]},{"@type":"WebSite","@id":"https:\/\/leevar.co\/en\/#website","url":"https:\/\/leevar.co\/en\/","name":"Lee Var","description":"For the workers who want to make an impact","publisher":{"@id":"https:\/\/leevar.co\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leevar.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leevar.co\/en\/#organization","name":"Lee Var","url":"https:\/\/leevar.co\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leevar.co\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leevar.co\/en\/wp-content\/uploads\/sites\/4\/2020\/03\/LeeVar_Logo-187x81px.jpg","contentUrl":"https:\/\/leevar.co\/en\/wp-content\/uploads\/sites\/4\/2020\/03\/LeeVar_Logo-187x81px.jpg","width":187,"height":81,"caption":"Lee Var"},"image":{"@id":"https:\/\/leevar.co\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/leevar.co\/en\/#\/schema\/person\/a225e3325ab7eb6ffbc7f624dad4108d","name":"Di Mellon"}]}},"_links":{"self":[{"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/posts\/1108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/comments?post=1108"}],"version-history":[{"count":8,"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/posts\/1108\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/posts\/1108\/revisions\/1117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/media?parent=1108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/categories?post=1108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leevar.co\/en\/wp-json\/wp\/v2\/tags?post=1108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}