“Someone please show me one 50-year-old who drives the same car, drinks the same beverages, wears the same clothes, or eats the same food he did at 18. I mean, besides my brother-in-law.” Bob Hoffman, Advertising and Marketing author [ 1 ]<\/p>\n\n\n\n
On top of taking a shot at his brother-in-law,<\/p>\n\n\n\n
Bob succeeds at something else with his statement.<\/p>\n\n\n\n
He sheds light on one truth about Human nature:<\/p>\n\n\n\n
As,<\/p>\n\n\n\n
over their lifetime,<\/p>\n\n\n\n
a majority of people change the type of foods they eat,<\/p>\n\n\n\n
the brands of spirits,<\/p>\n\n\n\n
wine,<\/p>\n\n\n\n
or beers they drink most often,<\/p>\n\n\n\n
the type of music they say they love most \u201cthese days\u201d,<\/p>\n\n\n\n
the maker they buy a car from,<\/p>\n\n\n\n
the type of clothes,<\/p>\n\n\n\n
or brand of shoes they feel \u201cmost comfortable in\u201d,<\/p>\n\n\n\n
and the type of work they \u201cwish they\u2019d do,<\/p>\n\n\n\n
if they had the education or the skills for it\u201d,<\/p>\n\n\n\n
among other things.<\/p>\n\n\n\n
All without much effort and whining.<\/p>\n\n\n\n
When you ask friends,<\/p>\n\n\n\n
colleagues or loved-ones how they came about with making the same kind of changes in their own life,<\/p>\n\n\n\n
the answers often go back and forth between:<\/p>\n\n\n\n
\u201cOh, it came naturally\u201d,<\/p>\n\n\n\n
\u201cThis is where I was at, in my life, then\u201d,<\/p>\n\n\n\n
or \u201cI had enough of doing\/eating\/drinking\/reading ___. So I started ___ instead.\u201d<\/p>\n\n\n\n
Yet\u2026<\/p>\n\n\n\n
When it comes to \u201cchanging habits we still haven\u2019t got tired of\u201d,<\/p>\n\n\n\n
or \u201cbored of\u201d,<\/p>\n\n\n\n
or \u201chaven\u2019t worn out\u201d…<\/p>\n\n\n\n
sort of speak…<\/p>\n\n\n\n
the whining comes in truck loads.<\/p>\n\n\n\n
And the efforts we think we\u2019ll have to make \u201cto succeed at changing them\u201d seem \u201cjust too much\u201d.<\/p>\n\n\n\n
\u201cChange is hard\u201d is what you hear most often,<\/p>\n\n\n\n
then.<\/p>\n\n\n\n
But,<\/p>\n\n\n\n
if you look at how they tend to behave,<\/p>\n\n\n\n
people don\u2019t change habits \u201cbecause the new thing is easier to do\u201d than holding to what they\u2019re used to.<\/p>\n\n\n\n
For example,<\/p>\n\n\n\n
Truck drivers don\u2019t use an electronic logbook because it\u2019s easier than using a paper one.<\/p>\n\n\n\n
Big eaters don\u2019t go on a diet cause \u201ceating less\u201d is easier than \u201ceating as much as usual\u201d.<\/p>\n\n\n\n
Pro soccer players don\u2019t train 5 times a week,<\/p>\n\n\n\n
on average,<\/p>\n\n\n\n
because it\u2019s easier than going for a short workout before a game.<\/p>\n\n\n\n
No. No.<\/p>\n\n\n\n
Those who succeed at picking up,<\/p>\n\n\n\n
or adopting a new habit do so because,<\/p>\n\n\n\n
they find there’s a greater benefit to pull from “the habit they’re going for”<\/p>\n\n\n\n
than the one “they’re leaving behind”.<\/p>\n\n\n\n
And they act the same with their favorite brands.<\/p>\n\n\n\n
Friend, laughing: \u201cI did, yeah. (…) But ever since my sister made me put these Lululemon yoga pants on, I changed. They just make me feel better, you know<\/em>…\u201d<\/p>\n\n\n\n then…<\/p>\n\n\n\n when in need to change a habit that has done its time…<\/p>\n\n\n\n isn’t to go for the first \u201cnew habit\u201d you come across,<\/p>\n\n\n\n or the one that has the most buzz around it.<\/p>\n\n\n\n It\u2019s to look for the habit that offers the benefit that matches \u201cwhat you seek\u201d best.<\/p>\n\n\n\n [ 1 ] adcontrarian.blogspot.com\/2007\/08\/aiming-low.html<\/p>\n","protected":false},"excerpt":{"rendered":" To change habits is hard. But is it, really?<\/p>\n","protected":false},"author":3,"featured_media":1046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[373],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-life"],"yoast_head":"\n
Woman, to a friend: \u201cDidn\u2019t you swear, once, that you\u2019d only wear Buffalo jeans? Cause you liked how they made your butt look?<\/em>\u201d<\/p>\n\n\n\n
The challenge,<\/p>\n\n\n\n
– – References – – – –<\/p>\n\n\n\n